Fave idea of the week : May 30th, 2008

A couple of collegues and I were discussing the process of doing competitive/comparitive analyses, and Alexa asked “if you pretty much know something is true, what’s the role of a competitive analysis to prove it?” Which is an excellent question.

And Sarah had an excellent answer: “Well, it depends. It’s important to know when you have a hypothesis, and when you have an agenda. With a hypothesis, you are open to learning that it’s true, that it’s partially true, or that it’s wrong. With an agenda, you have an investment with proving that you are right.”

What a wonderful distinction…have a hypothesis; not an agenda.


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