You know how sometimes you want to do something and it sounds kinda fun but maybe not really, like it wouldn’t be the best use of your time or skills or effort, but you kinda sorta want to do it anyways despite something in your gut saying maybe it’s not a good idea but you think you’ll probably say yes anyway?

When you hear yourself doing that, call Laura. Slicing through indecisive bullshit is her specialty. One example of which was the source of this week’s fave idea.

Do you want to spend your time and expertise working on something that’s one step away from a failwhale?