When “metrics-gone-mad” makes the cover of HBR, it’s time to pay attention. A chilling overview of how our love of metrics can lead to terrible outcomes.

The article by Michael Harris and Bill Tayler has a simple message: Biz strategy and metrics run the risk of surrogation, which can lead to spectacular failure and devastating effects.

But what is surrogation? When does it happen? And most important, how can we avoid it?

I summarized the key points in this #sketchnote to provide a quick reference and reminder of these important insights.

You can read the source article here.

Get hands on with metrics

I teach a hands-on metrics workshop for product designers. Learn more and register here:
* https://rosenfeldmedia.com/public-ux-workshops/crafting-metrics-for-ux-success/