A pocket zine for awesome product metrics
If you’re designing or managing products, then you’re undoubtedly managing and tracking metrics. But which metrics?
Most teams are pretty good at the alphabet soup measures (DAU, MAU, CAC, LTV and NPS, etc.) But to get the most out of your metrics, you need to measure the things that will inform your product design and improve your product for your customers. And that means measuring how many customers are getting value from your product. To do this well, you must measure customer behavior specific and customized for your product. You can think of these types of metrics as metrics as customized user-centered metrics. Or you can just think of them as awesome metrics.
How do you define your awesome metrics? Enter this handy zine. Use it to remember helpful criteria for awesome metrics. Simply print the pdf, grab some scissors and follow the assembly instructions. A few snips and folds, and you’re ready to slip this into your pocket to use during your next product management meeting to make sure that what you measure is what really matters.
Happy measuring!
Attribution: Model of awesome metrics co-created with Janice Fraser. The 5 criteria is from Lean Analytics by Alistair Croll and Ben Yoskovitz. The concept of vanity metrics is from the Lean Startup by Eric Ries.
Inspired by the fantabulous PocketMod and also used by Austin Kleon’s 1-sheet Zine.
