Talk :: UX is a Mindset [Tradecraft]

This talk kicked off the January 2014 cohort at Tradecraft, a post-professional program for learning user experience, growth traction and sales for high-growth companies.

Starting with a perspective on UX as a mindset, this presentation shows a model pioneered by Luxr that distinguishes UX from UI and why they are related, but distinct.

(You can see all my presentations on Slideshare.)