When Ryan said…”it wasn’t innovative…but it was innervative” It got me thinking…first of all, I didn’t really know what innervative meant, but I thought it had something to do with reaching out, stretching across, activating…like nerves. But it was an interesting idea, a great contender for the favorite of the week.
When I went to look it up, I found 2 words, “enervate” and “innervate” and the I didn’t know which one Ryan meant.
Innervate :
1. to communicate nervous energy to; stimulate through nerves.
2. to furnish with nerves; grow nerves into.
1. to deprive of force or strength; destroy the vigor of; weaken. Â
Totally different meanings.
I went with enervate (gut feeling, but sadly not what Ryan meant) because I think that’s how businesses that can’t innovate think: if you can’t out-think the competition, then focus on squashing it into the ground by any means necessary. That’s a sad thing. But interesting to explore in a sketch. That’s where the anvil comes in…
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Here’s the re-do of the week with what Ryan really meant, just to balance things out.
It’s good to trust your gut. I often talk about depriving things of strength and destroying their wills.