Intelleto

This quote comes from Brandon. He presented at an IxDA-SF meeting, speaking on a panel about What is Design Worth? He came out with this zinger when talking about metrics, management and the balance of design as inspiration and design as business.

I’ve worked in passion-driven environments, and they can be wonderful. But sometimes the higher ideals and the passion becomes a proxy for good decision-making. Just because you’re aiming at a higher goal doesn’t mean that an idea will work. It’s a careful balance, and one that is important to maintain. I hereby vow to try to be as right as I am passionate, heh.